Apollo for Marketers

Generate qualified lead lists that convert

Uncover your entire target audience, build lists and access tools that help you convert MQLs at scale to move your business forward.

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Better data means better marketing results

Marketers use Apollo's prospecting, engagement, and workflow solutions to move business forward with ease.

Expand reach

Get in front of a larger target audience you 
didn’t know existed and find new segments 
with valuable data.

Hit goals

Improve the marketing-generated pipeline and conversions and be a strategic partner to your revenue team.

Streamline work

Build more efficient and streamlined workflows between sales and marketing and speed up 
your go-to-market.

How marketers use Apollo

Drive more marketing qualified leads

Lead generation

Discover more of your target audience

Drive successful demand generation campaigns with more leads from Apollo’s vast and accurate B2B database of over 220 million contacts. Get accurate and verified emails to decision-makers and use Apollo’s rich audience data to create audience segments for your campaigns.

Automated outreach

Personalize your inbound and outbound campaigns

Quickly and easily target high-value leads and strategic accounts within your market. With our rich audience data and powerful engagement tools, you can build automated yet personalized inbound and outbound sequences and ABM campaigns to improve your conversion rates.

Internal alignment

Streamline and automate workflows between sales and marketing

It’s easy to use Apollo as your centralized platform for go-to-market teams or to integrate Apollo as part of your Martech stack. Automate bilateral data sync between Apollo and your CRM and get transparency into conversion tracking from MQLs to sales.

Customer story

The marketing team at Optimove saw incredible campaign results with Apollo Data


increase in ad clicks


increase in impressions

Create your dream sales platform with Apollo

Feature-Apollo API

Auto enrich your CRM, software applications, or any custom-built database with Apollo’s accurate data. Apollo API is easy to use and implement so you can keep data up-to-date.

Sales engagement & analytics

Automate engagement efforts with customizable, multi-step emails, calls, LinkedIn messaging, and more. A/B test your messaging and track metrics like delivered, opened, replied, and bounced to optimize your engagement.

Prospecting & intelligence

Find every buyer effortlessly with Apollo’s comprehensive and accurate B2B database. Easily save lists and personas, so we can automatically surface and recommend high-value leads to you.

Enrichment & job change alerts

Use our B2B database to enrich your CRM records and get more context on your leads. Update, cleanse, and enrich your data with Apollo through CSV, CRM, or API.


Apollo seamlessly integrates with Salesforce, Hubspot, and other sales platforms. You can also build custom integrations using our open API or Zapier-supported applications.


When using the Apollo database, you can feel safe that we adhere to international security standards and processes. We are ISO 27001 and SOC 2 Type 1 certified, and GDPR compliant.

Apollo completely changed the game for us. It allowed us to identify relevant targets that are ready to scale and reach out to them at the exact right time.

Adi Hagag

Director of Marketing and Growth, Optimove

Marketing best-practices that help you crush it!