July 14, 2022

Search, Update, and Enrich your Systems Centrally with Apollo API and the New Developer Portal

Written by Marissa Minter

Your sales operations are only as good as the data that powers them. If you know exactly who to target, have the right systems in place, and create strategic workflows, but aren’t connected to the most up-to-date B2B data, you could fall short of hitting your revenue goals.

Apollo’s database gives you a complete and accurate source of prospect data. And with our open API and API developer portal, you can connect our high-quality data to your other systems and workflows.

You don’t have to be a software developer to consider the Apollo API. Read on to learn the basics.

What is API?

API stands for application programming interface, and it is essentially a set of coded rules that allows companies to share data in real time between applications. Central to an API is an API portal, which is similar to a bridge in that it connects what is being coded with those who want to use the code.

API portals can look different at different companies, but on a basic level, they enable access to an interface for you to securely engage with data you need in real time.

How sales teams benefit from the Apollo API

The Apollo API developer portal is a no-brainer for a strategic sales organization wanting to leverage Apollo’s data to keep a CRM platform current or enrich contact records in other systems.

First and foremost, this allows you the flexibility to use Apollo data in the way that works best for you, rather than adjusting your sales workflows around Apollo.

Also, the API developer portal helps your operations team stay informed and work smarter with insights such as API status and uptime as well as usage analytics.

Last but not least, the API developer portal is very simple to use. Everything regarding configuration, documentation, and subscription to our open API is housed within our easy-to-navigate portal.

What it looks like to search, update, and enrich with the Apollo API

Apollo’s API allows you to enrich your records in bulk, search for people, and receive a list of active job postings for a company in the Apollo database.

You can also use our API to manage and track your opportunities with companies and people in Apollo. Create, view, and update existing opportunities with ease.

To manage contacts across Apollo and your systems, you can use the API to create a contact, update an existing contact, search for contacts, and manage contact stages and ownership. The same capabilities apply to Accounts as well.

As far as managing your workflow, you can take advantage of the API to search for Sequences and add or remove contacts from a Sequence. For additional workflow management, create tasks to perform on a contact or get a list of tasks.

As a developer or operations professional, everything you need to use Apollo API is easy within the API developer portal. In this portal you’ll find the following six features (and more!):

  1. An API QuickStart guide to help you begin using the most popular endpoints for the most common ways our customers use Apollo API.
  2. API key management that allows you to generate multiple keys, name and delete keys, and one click to copy an API key.
  3. Easily-accessible analytics with a detailed report of your credit usage and rate limits.
  4. Clear subscription management.
  5. Access to technical support via email when you need to quickly resolve a technical issue.
  6. Documentation to connect to almost everything you can access within the Apollo platform including contacts, accounts, Sequences, and more.

How to get started with Apollo API today

You don’t need to be a paying customer to take advantage of our open API. Anyone with an Apollo.io account can get started!

Once you’ve signed up and created a login, you’ll find everything you need related to Apollo API in the API Management menu. Use the QuickStart Guide to learn how to use the API, upgrade your plan if you need access to more features, and contact technical support all within the portal.

Sign up today to get started, or if you’re an existing user on a Professional or Custom plan, visit the Apollo API here.

Marissa Minter